Corporate radio is struggling, and for good reason. Listeners are demanding variety, and finding it online or via satellite. How can people hear their favorite types of music (with unlimited artists), and support their local community?  Dennis Newhall of Sacramento’s K-ZAP and Joe Parente of Process Theater, Inc. discuss their joint effort in bringing back a local favorite radio station of pub rock and blues into non-profit status, and assisting students with learning the evolving craft and technology of radio, and what the media has to offer in the future.

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